creative copywriter

Hey there! Thanks for stopping by. I’m a creative copywriter with a decade of experience doing just about everything a brand might need, from multi-channel campaigns to strategic voice development to project and people management. Explore my portfolio, delve into my resume, and learn a little more about what makes me tick beyond the 9–5.

SKILLS & EXPERTISE

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SKILLS & EXPERTISE *

COPYWRITING

I’m a highly motivated, Jill-of-all-trades copywriter with management experience, a desire to understand the bigger picture, and the ability to adapt to any situation I’m put in. I love developing a brand’s tone and finding its unique niche within the marketplace. My expertise includes marketing, ad campaign, social, OOH, UX, video, and product copy, as well as producing customer-centric support materials like user manuals. I understand how to craft materials that resonate with B2C and B2B audiences and love any opportunity to flex a brand voice for both lenses. Ideating creative concepts that break through the noise and watching them come to life is my happy place.

lEADERSHIP

Whether I’m managing a single direct report, leading a whole team, or providing mentorship, I always believe that a rising tide floats all boats. The success and development of one individual bolsters the entire team and I strive to be a collaborative, nurturing teammate.

PROJECT MANAGEMENT

I’m always looking for ways to make processes more efficient by implementing guidelines and best practices designed with all stakeholders’ needs in mind. I believe this helps set expectations, minimize friction, and keep projects moving.

WORK EXPERIENCE

  • XUMO

    BRAND VOICE • BRAND & RETAIL MARKETING • SITE • SUPPORT • SOCIAL • VIDEO • EVENT COLLATERAL • PRODUCT PACKAGING • INTERNAL GUIDELINES • CREATIVE CONCEPTING & STRATEGY

    View Portfolio

  • MARSHALLS

    EMAIL • PAID SOCIAL • SITE • STORE SIGNAGE • SEASONAL STRATEGY

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  • DAVID'S BRIDAL

    EMAIL • PAID SOCIAL • ORGANIC SOCIAL • SITE (MARKETING, UX, PRODUCT) • VIDEO • RADIO • STORE SIGNAGE • SMS • INTERNAL VOICE GUIDELINES

    VIEW PORTFOLIO

  • COMCAST BUSINESS

    SITE (UX) • EMAIL • SMS • USER GUIDES • INTERNAL RELEASE NOTES • EXTERNAL RELEASE NOTES

    VIEW PORTFOLIO

  • URBAN OUTFITTERS

    PRODUCT DESCRIPTIONS • BRAND BIOS • PRODUCT PACKAGING • INTERNAL PROCESS GUIDELINES

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ABOUT ME

What makes me tick outside of work? I love trying new recipes, going to dance class, and hanging with my cat (she’s perfect). Knitting is my preferred form of meditation and my house is practically overflowing with yarn like Strega Nona’s did with spaghetti. While knitting my way through the color wheel, I keep up with a steady diet of must-see movies and TV.

STILL CURIOUS?

get in touch

Interested in working together? I’d love to hear from you. Email me to get in touch.

trina.cardamone@gmail.com